At first glance, a small purple butterfly sticker placed near a newborn’s hospital crib may seem like a simple decoration — a gentle touch of color in the neonatal ward. But behind this delicate symbol lies a story of love, loss, and remembrance. The purple butterfly carries a deeply emotional meaning, one that helps families and healthcare workers navigate the sensitive reality of infant loss.
The Meaning Behind the Purple Butterfly
The purple butterfly sticker is used in neonatal and maternity wards to indicate that a baby who was part of a multiple birth — twins, triplets, or more — has lost one or more siblings.
For example, if a mother gives birth to twins and only one survives, a purple butterfly is placed on or near the surviving baby’s crib. It silently communicates that this child was not born alone, and that their sibling or siblings have passed away.
This small symbol helps others — visitors, nurses, and even other families in the ward — approach the parents with greater sensitivity and understanding.
How the Symbol Began
The purple butterfly initiative was created by Millie Smith, a mother from the United Kingdom, in 2016.
Millie gave birth to twin girls, Callie and Skye. Sadly, Skye passed away shortly after birth due to anencephaly, a rare neural tube defect. While Millie and her partner grieved, they noticed that hospital staff and visitors often made innocent but painful comments, such as asking about “both babies” or assuming both were healthy.
Realizing how heartbreaking those moments were, Millie decided to create something that would quietly alert others to their loss — a gentle reminder that words can deeply affect grieving parents.
Thus, the Purple Butterfly Initiative was born, symbolizing remembrance, awareness, and compassion in neonatal care units.
Why a Butterfly?
The butterfly has long been a symbol of transformation, hope, and the soul’s journey. In this context, it represents the spirit of the baby who has passed, while the purple color stands for mourning, dignity, and empathy.
The butterfly reminds everyone that, though unseen, that baby’s presence is still felt — part of the family forever.
A Silent Support System
For parents navigating the grief of losing one baby while caring for another, emotions can be overwhelming. The purple butterfly serves as:
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