If anybody is aware of how one can drum up pleasure for a launch, it is Hailey Bieber. The Rhode founder is a grasp of teasing her upcoming product drops by means of selfies, sneak peaks, and carefully-executed tutorials (for instance, her “strawberry make-up” tutorial went viral proper earlier than she dropped a strawberry flavored Lip Remedy). She’s been sharing glimpses of Rhode’s latest launch over the previous six months, and far to the delight of followers, we lastly have extra data.

On June 10, Bieber formally introduces the Rhode Pocket Blush, a cream blush with a dewy, glazed end obtainable in six enjoyable shades. The blush is not obtainable to buy till June 20, however I used to be in a position to get my fingers on it early, and let me simply say, you are going to need to mark you calendar for the drop. Forward, every little thing you should learn about Pocket Blush, plus my sincere evaluation.

The Product

Pocket Blush marks the model’s first highly-anticipated enterprise into colour cosmetics exterior of its Lip Tints. With their creamy method and compact packaging, the Pocket Blushes are designed for use on the go. They’ve a dewy, skin-like end and might be utilized for a sheer wash of colour or constructed up for an announcement flush in your cheeks and lips. Pocket Blush is available in six shades: Piggy, a child pink; Freckle, a impartial peach; Spicy Marg, a sizzling coral; Sleepy Woman, a comfortable mauve; Juice Field; a vivid pink; and Toasted Teddy, a bronze terracotta.

“The requirements I set for the blush had been: the colour needed to final lengthy and the expertise making use of it needed to be nice,” Bieber advised us of the launch. “I actually needed the feel and the the best way it melted into the pores and skin to be nice. Generally, I discover blushes can [look] patchy, or they’ve drag, or they are not simple to use. I knew I needed it to be a cream blush in a transportable, on-the-go state of affairs, and, I actually needed it to present you that skin-like flush, second pores and skin, stunning, dewy-glowy end. To discover a strategy to make all these issues work collectively in a single has been a journey.”

My Assessment

I am an enormous blush lady, so I have been itching to attempt these since Hailey posted the very first sneak peek. I am comfortable to report again that Pocket Blush was completely well worth the wait. To begin with, the packaging is so cute—it truly is the right measurement to toss in your pocket or bag, and the highest feels very safe which is essential to keep away from any product explosions. The smaller measurement additionally makes it simple to use the product precisely the place you need it. The method is so creamy and clean, and blends out seamlessly with none patchiness or skipping.

As I might anticipate from Rhode, they’ve an excellent dewy end that provides my cheeks a reasonably glazed impact. That being mentioned, they do not really feel moist or greasy, and it will definitely units to extra of a satin end. Since Rhode is a skincare model in the beginning, I used to be apprehensive concerning the pigmentation and the longevity, however I had no want for concern—these blushes are vivid, and stayed that means by means of a full work day and comfortable hour drinks. It is also price nothing that I really like the shades—Piggy, a child pink, is a favourite, as is the new pink Juice Field, which I am carrying on this photograph.

All in all, the hype for Pocket Blushes is totally earned. You are going to need to act quick when these drop, as one thing tells me they’re undoubtedly going to promote out.

Pocket Blush is on the market on June 20 for $24 at rhodeskin.com. You possibly can be a part of the waitlist right here.