LYS Magnificence made a splashy debut in 2021, turning into the primary Black-owned Sephora Clear make-up model. Since then, the cosmetics firm has continued to make main waves within the business, particularly with its viral stick launches. In 2022, LYS Magnificence debuted its TikTok-favorite No Limits Cream Bronzer Stick and adopted up with the equally buzzy Larger Requirements Glow Blush Stick earlier this yr. Now, the model is able to deepen its footprint within the stick class as soon as extra with the launch of the Intention Excessive Highlighter Stick. Forward, the whole lot it’s good to know in regards to the skin-enhancing cream highlighter.

The Inspiration 

Founder Tisha Thompson says this launch has been within the making for fairly some time, noting that the success of the bronzer and blush paved the best way for the highlighter. “Because the launch, we have discovered a candy spot with our stick formulation with the launch of the No Limits Cream Bronzer Sticks and Larger Customary Cream Glow Blush Sticks—each of which have gone viral on TikTok with near-immediate product adoption from our prospects,” she says. “The suggestions is unimaginable as a result of these formulation have the pigment, creaminess, and consistency wanted for these merchandise to carry out.”

In latest months, the variety of stick cosmetics hitting the market has seen a noticeable enhance. Thompson believes this is because of magnificence customers’ continued demand for simplicity. “I am discovering that our prospects prioritize ease, multipurpose advantages, ‘clear’ elements, and efficiency,” she shares. “Beforehand, there’s been a false impression that stick formulation should not as efficacious, however [our products] put an finish to that disbelief. They’re nice for journey, intuitive, and have LYS Magnificence’s signature triangle tip to simply maneuver across the face.”

The Method 

The highlighter is obtainable in three shades—Courageous (champagne), Real (rose gold), and Fearless (heat bronze). Thompson describes the components as “equal components highlighter and complexion enhancer.” It is formulated with soothing inexperienced tea extract, moisturizing watermelon seed extract, and dark-spot-reducing rosehip oil. “We took our time concocting the right mix of refined shimmer and dewiness that enhances any pores and skin kind, however particularly regular to dry pores and skin varieties,” she notes.

The way to Use It

Thompson factors out that the versatile highlighter can be utilized alone, beneath your make-up, or on prime of your make-up. “With a creamy, easy-to-blend components, our sticks could be utilized on to the face or utilizing a brush for lighter colour payoff,” she explains. “If you wish to create that all-over glow, apply the stick on to the excessive factors of the face, together with the cheekbones, middle of the nostril, and Cupid’s bow. For a pure end, gently faucet together with your fingertips or a magnificence sponge to diffuse the components.” 

After all, the highlighter additionally pairs effectively with different LYS Magnificence merchandise. “To realize the sundown blush look that is at the moment trending, place the highlighter on the excessive level of your cheek, then apply the blush stick instantly under it earlier than tapping to mix with a magnificence sponge. The result’s this beautiful cascade of sunset-inspired colours.”

My Assessment

I really like my pores and skin to have a dewy, lit-from-within glow, so I want cream formulation. That is why I used to be wanting to attempt LYS Magnificence’s creamy highlighter stick, which guarantees a luminous, pure end. I utilized the shade Fearless beneath my make-up and on prime (my cheekbones and nostril) to watch the product at most impression. Whereas the bronzy shade is richly pigmented, the shimmer is not overwhelming and simply sheers out in your pores and skin. I really like how the product immediately gave me a heat, sun-kissed look, enhancing my make-up total. Within the mild, you actually discover how beautiful the shade and sheen are. This product is correct on time for summer time, however I undoubtedly see myself utilizing this year-round to attain a glowy, glazed look.