Welcome to The Byrdies! We’re spotlighting the perfect in magnificence with our annual, ultra-comprehensive roundup of award-winning merchandise. After testing hundreds of merchandise all year long, our 11 editors got here along with 9 magnificence consultants to decide on over 100 winners. You’ll discover brand-new launches together with time-tested favorites, in addition to a highlight on the individuals who have molded the wonder area by way of affect, innovation, artistry, training, and medical experience. Collectively, each has made an indelible mark on our routines in 2024.

OUR WINNER SELECTION PROCESS
We chosen winners primarily based on three classes:

Efficacy: Does the product do what it guarantees?

General worth: How lengthy does it final? Do the outcomes really feel well worth the worth? Did we use it till it was empty? How a lot pleasure does it deliver us?

That particular one thing: Typically, it is laborious to inform why you like a product. The feel, the scent, the ritual of making use of it—all of it provides as much as that magical falling-in-love feeling if you discover a new method or end one you’ve got liked for a protracted whereas. We took these sparkly reminiscences under consideration when selecting our winners. Magnificence is meant to be enjoyable, experimental, and private in any case.